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Bad Bunny revolutionized reggaeton with genre-bending hits and became the first Latin artist to headline a Super Bowl halftime show in 2026.
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Puerto Rican sensation Bad Bunny dominated Super Bowl LX on February 8, 2026, delivering high-octane renditions of 'Yo Perreo Sola,' 'Safaera,' and a surprise duet 'Die With a Smile' with Lady Gaga. His setlist blended reggaeton anthems like 'NUYOYO' and 'El Apagón' with fresh tracks, amassing over 123 million views on Apple Music. In Miami, he partners with David Grutman as co-owner of Gekko Japanese steakhouse on South Beach, a hotspot for celebrities and late-night revelers. This venture underscores his growing influence in South Florida's vibrant hospitality landscape alongside his music empire.
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1Most-streamed artist on Spotify (2020-2022)
2Grammy & Latin Grammy winner
3WWE appearance
4Opened Gekko with Grutman
