Puerto Rican sensation Bad Bunny dominated Super Bowl LX on February 8, 2026, delivering high-octane renditions of 'Yo Perreo Sola,' 'Safaera,' and a surprise duet 'Die With a Smile' with Lady Gaga. His setlist blended reggaeton anthems like 'NUYOYO' and 'El Apagón' with fresh tracks, amassing over 123 million views on Apple Music. In Miami, he partners with David Grutman as co-owner of Gekko Japanese steakhouse on South Beach, a hotspot for celebrities and late-night revelers. This venture underscores his growing influence in South Florida's vibrant hospitality landscape alongside his music empire.