Maverick Carter
Chief Executive Officer
Conexión con Miami
Carter led a $100M investment in Rocket Youth, a Miami-headquartered startup supporting youth sports businesses nationwide, with its main office and key team members based in South Florida. His involvement underscores commitment to youth development, drawing from his own experiences in basketball and football. Frequent appearances at high-profile Miami events highlight his integration into the local scene.
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Born in 1981, Maverick Carter built his career as a key business partner to LeBron James, co-founding LRMR Ventures and launching SpringHill Company in 2008, alongside Uninterrupted and The Robot Company. His professional highlights include securing LeBron's landmark lifetime Nike deal and leading SpringHill Entertainment as CEO, blending sports, media, and content production. Carter maintains strong ties to Miami through social events like his 2011 birthday at LIV in Miami Beach and participation in local tastemaker dinners. Currently, he invests in Miami-based sports startups and advises on global basketball ventures while managing James' business interests.