Luis Casamayor
President and Chief Creative Officer
Conexión con Miami
Casamayor co-founded Republica Havas in Miami, establishing it as the 'creative soul of Miami' and a premier hub for culturally driven, innovative marketing. His leadership has elevated the city's advertising scene, securing awards and serving major brands while fostering local creative partnerships. Active in Miami organizations like the Greater Miami Chamber of Commerce, South Florida Hispanic Chamber of Commerce, and Southern Florida Minority Supplier Development Council, he supports business growth and Hispanic leadership in South Florida.
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Luis Casamayor is a Miami-based designer and creative leader who founded Cosmyk in 1994 as a graphic design studio, growing it into a full-service marketing agency by 2001. In 2006, he co-founded Republica with Jorge A. Plasencia in a Miami café, naming it as a tribute to their cultural roots and evolving it into a digital-first agency. A University of Miami alumnus, he has driven Republica Havas to national and international creative awards through innovative work in branding, app design, websites, and social media. Named a Global Agency Innovator by The Internationalist, Casamayor maintains deep ties with creative partners in multimedia, film, printing, photography, and events. Today, as President and Chief Creative Officer, he oversees campaigns for clients like Walmart, Toyota, Google, Baptist Health, and the Gates Foundation.