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Wilson launched Hilton Hotels & Resorts' global social media as its first brand manager, driving the chain to a pioneering 1 million Facebook followers and boosting multi-platform interaction. At Weber Shandwick, she directs strategies for heavyweights like the U.S. Army, USPS, CDC, and HealthCare.gov, pioneering employee advocacy and micro-influencer tactics through the 2020 election and pandemic. Her Disney Cast Member roots in Orlando tie her digital expertise to South Florida's dynamic hospitality scene, informing tourism-focused innovations. Honored with PRWeek’s 2024 40 Under 40 and Georgetown’s top faculty award, she teaches advanced social strategy at Georgetown, Johns Hopkins, and West Virginia University.