Dubbed 'The Body' for her runway dominance and endless magazine covers from the 1980s onward, Elle Macpherson pivoted from modeling to build Elle Macpherson Intimates in 1990, creating a top-selling lingerie range in Australia and the UK through savvy partnerships like with Bendon Limited. She co-launched WelleCo in 2014, debuting The Super Elixir—a plant-based supplement for energy, gut health, and skin—that earned her brand Wellness Brand of the Year at the 2026 Wellbeing Awards. While her empire thrives internationally without direct Miami ties, her recent Bonds Bases Flex campaign at 61 underscores enduring appeal in inclusive marketing.