Known For
Nazarian redefined lifestyle hospitality by founding sbe's trailblazing SLS and Mondrian brands, later pioneering longevity-focused luxury with The Estate and smart residences via Project HQ.
About
Since launching sbe in 2002, Nazarian transformed Miami's South Beach through iconic SLS and Mondrian properties that blended upscale lodging with electric nightlife, before selling to Accor and redirecting energy to Disruptive Restaurant Group. His 2023 alliance with Wyndham birthed Project HQ Hotels & Residences, a smart-lifestyle brand emphasizing culinary innovation and social hubs, now extending to Miami's Edgewater with residences offering bay views, top-tier wellness, and Fountain Life diagnostics. In 2024, alongside Tony Robbins, Marc Anthony, and Richard Attias, he debuted The Estate—a bold network of 15 luxury resorts and 25 urban clinics by 2030, prioritizing preventive medicine and vitality enhancement. Marc Anthony's investment accelerates sbe's expansion, cementing Miami as a vital growth epicenter amid the city's rising international profile.
