Known For
Pioneering buyer-focused branding for Miami Ice, a South Florida ice cream brand that reimagines local vibes through innovative flavors and design.
About
Rachel Green leads Rachel Green Creative, delivering over 15 years of expertise in strategic branding that leverages buyer psychology to boost client revenues and inquiries. Her standout project, Miami Ice, fuses South Florida's bold flavors with sleek modern aesthetics, turning everyday ice cream into a cultural touchstone that captures the city's dynamic pulse. Clients praise her for tripling inquiry rates and enabling price hikes from $1,200 to $3,000 through expert positioning. Offering fractional creative direction starting at $3,500 monthly, she serves businesses hitting $250K-$1M annually, managing everything from social templates to team oversight. Deeply tied to Miami, her work elevates local inspirations to national appeal.