Known For
Co-founding and scaling a women-owned financial firm into a $250 million powerhouse before its 2022 Mercer Advisors acquisition.
About
Jennifer Adams stepped into Mercer Advisors in 2022 after the firm's acquisition of Starks Financial Group, a women-led practice she co-founded and grew as Vice President since 1999 alongside Dawn Starks. With credentials including CFP®, CDFA®, and CSRIC®, plus over 25 years in the field from her Asheville, North Carolina office, she excels in retirement transitions, inherited asset navigation, and values-based legacy strategies. Her approach prioritizes women—whether independent or primary earners—delivering lifestyle-matched plans amplified by Mercer's national platform. No direct ties link her to Miami or South Florida professionally; locally, she chairs Helpmate's business committee to bolster domestic violence support efforts.
In the News
Miami's Finance Power Players: 8 Leaders Reshaping South Florida's Financial Landscape
Apr 5, 2026
Miami's Financial Revolution: Wall Street South Reshapes America's Capital Markets
Apr 3, 2026
Miami's Finance Leaders: The Billionaires and Innovators Reshaping South Florida's Investment Landscape
Apr 3, 2026