Aisha Mohammed

About

Mohamed brings over 15 years of senior leadership experience spanning media, entertainment, broadcasting, and marketing, with previous roles at Sony Music Entertainment Africa, SABC TV, 5FM, and Viacom where she spearheaded audience growth and digital transformation initiatives. As Acting Group CEO of GSM, she champions regional expansion strategies that build market resilience while maintaining the group's non-negotiable standards around quality, safety, and stakeholder treatment. Her approach to diversified business management emphasizes preserving individual brand identities while unifying operations under core governance principles. Mohamed recently expanded her influence into South Africa's cultural sector through her appointment as Managing Director of Time Out South Africa, positioning her at the intersection of creative industries and commercial sustainability. Her strategic focus on regional thinking and strong partnerships reflects a vision of scaling African enterprises for global competitiveness.